It’s a unique opportunity for networking, so meet with peers and exchange information with peers. So networking is the first thing. The second thing is a learning experience. We don’t have so many trainings given to CI professionals, so whenever we have new people, new to CI, they come here and learn a lot because it’s a two-day intensive training session. And the third is, while it’s true we are all CI professionals, we do not exchange information but we exchange best practices. You can always learn from your peers and go back home with a new idea, a new project to implement. That’s the real value that this conference has.
-Sara Panigone, Competitive Intelligence Group Manager, Chiesi Farmaceutici S.p.A.